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Why Warner Bros. Didn't Try To Market The Meg As A Horror Movie
The Meg, one of this summer's final blockbuster releases, certainly dips into the horror genre, as Jason Statham and his supporting cast must combat a 75-foot-long Megalodon that's chowing down on vacationers simply enjoying their time in the water. However, if you saw even a little bit of the advertising for The Meg, this movie was not marketed as a straight-up horror flick, instead going for a more lighthearted approach. The reason for this is because the marketing folks over at Warner Bros didn't want The Meg to come off as feeling like a movie that would have been released two decades ago. Warner Bros global marketing chief Blair Rich explained:
If we had gone the serious shark movie route, it would have come off as a less-than-_Jurassic World, _it wouldn't have been distinct. What's happening is phenomenal in the audience response. We signaled to them the tone was an invitation to have a good time.
Although Warner Bros had data that indicated that young males preferred seeing straightforward action in trailers, as Blair Rich informed Deadline, she and the marketing team opted to go in a different direction with The Meg so as not to make it come across as generic. Granted, this is a movie about a giant shark eating people, so there is still a sense of urgency and danger in the advertising, but offsetting that was a more fun and "self-effacing tone." Remember, that first trailer had Bobby Darin's "Beyond the Sea" playing and shot of the eponymous monster swimming through a group of swimmers, including a Yorkie treading water. That preview ended up getting approximately 108 million views, so the marketing team kept plugging The Meg with the same kind of satirical tone.
The Meg certainly had a unique marketing campaign beyond tone, from deciding not to release a second trailer after realization that it wouldn't reach as much of the intended audience as desired, to holding special events like a touring VR experience where attendees waded in a water tank to watch The Meg, to airing special TV spots during Shark Week on Discovery Channel. Judging by how the movie is doing in theaters, it looks like all this outside-the-box marketing has helped put butts in seats. Critically speaking, The Meg has drawn mixed reviews from critics (it currently ranks at 49% on Rotten Tomatoes), but commercially speaking, the movie has exceeded expectations. This past weekend, it made $44.5 million domestically, blowing those $20-$22 million estimates out of the water (pun intended), while its worldwide total added up to $146 million, which included a strong start in China.
Don't forget to read CinemaBlend's review and To 3D guide for The Meg, and if you're interested in what other movies are arriving in theaters this year, head to our 2018 release schedule.
That version was rated NC-17. Most of the differences between the two iterations can be found in two key scenes. The sequence where the two brothers drop down from the ceiling and kill a room of Russian mobsters originally included many more shots of the bullets hitting.
Avatar 2: James Cameron Talks Jake And Neytiri's Family In
Tony Hale, who voices Forky in "Toy Story 4" (in theaters Friday), talks about continuing to play the character for the Disney Plus shorts series, "Forky Asks a Question." "What I'm crazy about with Forky is he doesn't have any shame," Hale told Business Insider.
'Toy Story 4': Tony Hale on the Joys of Voicing a Plastic
Die Hard With A Vengeance is generally considered by most fans to be the best sequel in the series, primarily because it references the events of the first, so Die Hard 6 will likely try to capitalize on that idea yet again. We will just have to wait and see if the decision pays off.
Ranking the Die Hard Movies From Worst To Best | Ultimate
ultimateactionmovies.com/ranking-the-die-hard-movies-from-worst-to-best/
12 years on from the excellent Die Hard With A Vengeance, John McClane returned for this more modern take on the tried-and-tested Die Hard formula. Stuck in development hell after the 9/11 Terrorist attackers prompted the studio to rethink its approach, Live Free or Die Hard is a mixed bag of a movie.
Welcome to the Party, Pal: Die Hard 6 Will - Digital Trends
The first Pacific Rim Uprising reviews are in, and it sounds like the sequel from director Steven S. DeKnight may not be as good as its predecessor, but fans will still have a good time in the end
Buy Pacific Rim: Uprising - Microsoft Store
Early reviews indicate that Black Panther will be a major hit at the box office this year. There are many reasons for why that is. Marvel superhero films tend to do well, the film has an all-star
Why Did Black Panther Make Double Wonder Woman's Opening Box
The reviews for Dark Phoenix, an X-Men movie that doesn't actually include X-Men in the title for reasons that are probably telling, are here, and while they're not universally bad, because that's pretty unlikely even in extreme cases, they are pretty uniform in their opinions.
Dark Phoenix Reviews Are Up, See What The Critics Are Saying
The Ghostbusters reboot was one of the most controversial films in recent memory and now Melissa McCarthy has spoken out about it. The actress co-starred alongside Kristen Wiig, Kate McKinnon, and
Melissa McCarthy Opens Up About The Ghostbusters Reboot
Instagram video Jeremy Renner remember Stan Lee than the last time the legend is honored. Marvel makes a great mass of Stan Lee's famous cameos and Avengers: Endgame The directors of The Russo Brothers have indicated that they are working on a documentary about it.
Jeremy Renner Shares Video With Stan Lee - Celebrity Planets
celebrityplanets.com/2019/05/10/jeremy-renner-shares-video-with-stan-lee/
The post itself is a tribute to Stan Lee and Jeremy Renner even offers a little bow of deference to him in the video. And if there was any doubt, Jeremy Renner makes it plain how he feels about Stan Lee with the video's caption.
Celeb Gossip News - Jeremy Renner Shares Video With Stan Lee
celebgossipnews.co/jeremy-renner-shares-video-with-stan-lee/
The post itself is a tribute to Stan Lee and Jeremy Renner even offers a little bow of deference to him in the video. And if there was any doubt, Jeremy Renner makes it plain how he feels about Stan Lee with the video's caption.
Jeremy Renner Shares Video With Stan Lee - Celebrity News Junkies
Oscar-winning screenplay writer William Goldman has died. He was 87. Goldman, known for adapting "The Princess Bride" won Academy Awards for "Butch Cassidy and the Sundance Kid" and "All the
William Goldman Dies; Oscar Winning Writer Of 'Butch Cassidy
Just like Captain Marvel has been teased for the past few years, time travel has also been teased in regards to Endgame. There's never been any concrete information about time travel and Endgame
Avengers Infinity War: Can Captain Marvel time travel
Jon Kasdan, who co-wrote Solo: A Star Wars Story, has revealed that it's unlikely the spinoff movie will receive a sequel. "To be honest, I think the challenge has much more to do with the foreign box office than the U.S.," Kasdan wrote of a potential sequel to Solo in a series of tweets commemorating the film's digital release.
Solo: A Star Wars sequel - what could happen? Solo 2 story
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