How Movie Studios Can Make The Most Out Of San Diego Comic Con

How Movie Studios Can Make The Most Out Of San Diego Comic Con

San Diego Comic Con has evolved quite a bit in the 49 years it has existed. Turning from a solely comic book driven affair into a multimedia festival that is a lynchpin of pop culture, it turned the words Hall H into a trigger for many who have memories of learning the hottest news before everyone else.

As of late, the story has changed, with major players pulling out of the game altogether. Disneys content from Marvel Studios, Star Wars and even its own branded material are now reserved for their own D23 festival; and now Warner Bros has announced that it's skipping everything except for an exhibition on IT: Chapter 2 at an event for the horror-centric ScareDiego.

Some might say its a signal for major studios to pull up stakes altogether and to just leave San Diego Comic Con. But rather than suggest that hasty action, wed like to recommend that studios should not only still show up to the event, but also that they change that their marketing departments thinking of how they attend. With that in mind, lets go over just how movie studios can step up that Comic Con game, and make the most out of the San Diego Comic Con experience!

Studios Need To Define The Type Of Movie They Should Display At ComicConAt its peak, the studio experience at San Diego Comic Con saw pretty much any sort of movie making its way into the showcase of pop culture, in order to sell its prospects of entertaining the audience. But other than strictly comic book fare, presenting a film at Comic Con is a hit or miss perspective. Rather than taking a grab bag approach, studios should be focusing on not only the largest titles to go to the market, but also those that would most appeal to San Diego Comic Con audiences.

IT: Chapter 2 and the entirety of the ScareDiego experience is a good example of such programming. That decision not only allows Warner Bros to tap into a genre market thats primed for Comic Con, but it also lets the studio keep its spot in a year where the more comic book friendly division is so light on material that a full Hall H panel would be wasteful. Speaking of which, the entire concept of Hall H needs to be reconsidered.

Hall H Shouldnt Be The End All Experience For Movies At Comic ConConventional wisdom tells us that if youre anyone whos anyone, youre going to have a panel in Hall H at San Diego Comic Con. As the major room at the event, its certainly where the hottest tickets have camped out for fans in the need to be in the know. At least, it definitely feels that way, considering the lines fans will historically wait in to get into some of the panels in that very spot.

But with ScareDiego and its handling of not only IT: Chapter 2, but also IT and The Nun in the past, Warner Bros. is taking an alternate route that not only gives exposure to a targeted property on display, but also allows for fans to skip the worry over lining up in outdoor conditions for extended periods of time. Seeing as there will still be some fans disappointed with not getting into these sorts of events, no matter where theyre held, another new feature should be looked into for Comic Con at large.

Live Streaming Needs To Be Introduced To The Comic Con ExperienceWeve seen with both E3 and Star Wars Celebration in the past that live streaming your events is not only a wise idea, but its also a great way to boost attention for a festival like San Diego Comic Con. Fans in the room get to have a moment on camera, should they choose to, and everyone at home gets to live the experience for themselves to a certain degree. While nothing replaces the atmosphere of going to San Diego Comic Con, fans cant always make it out to festivals like these.

Giving people an opportunity to enjoy those same moments as those in attendance only drives a harder public impression. As weve seen with similar conventions, sharing these sorts of feeds with online audiences doesnt hurt the attendance numbers for these events. Which leads to another prime opportunity to engage the online audience.

Footage From Comic Con Needs To Go Online SoonerThis year, Star Wars: The Rise of Skywalker not only had its trailer debut live streamed straight from Star Wars Celebration, but it was almost immediately uploaded to YouTube shortly after it had run in the conventions hall in Chicago. With fans at home, as well as at an event like San Diego Comic Con, wanting to relive the footage theyve just seen, having that material online almost immediately after it has debuted would be a really good way to keep fans engaged.

Not to mention, the journalists covering San Diego Comic Con, both at home and live on site, will have the resources to cover said debuts better. So fans and journalists will be able to drive fellow readers and friends to the experiences that debut at Comic Con that much quicker. Also, having a peek at the sort of stuff that debuts early in conventions such as these could also drive up ticket sales, for those who love to see footage in a room packed with other diehards.

Leave Something To Bring To New York Comic ConSan Diego Comic Con is the big room when it comes to Comic Con, no question. And yet, theres still a pretty big presence when it comes to New York Comic Con, and it continues to grow. So while the San Diego show may feel like the larger draw, studios might be better suited by splitting the material they have in a given year better between the East and West Coast.

With keener attention to what falls between the windows of San Diego and New Yorks respective conventions, studios can not only maintain an important slot in the San Diego show, but can also open themselves to taking more advantage of the New York Comic Con setup as well.

There are a lot of different options as to what a major studio can do to keep material flowing at San Diego Comic Con, and beyond. Should Disney, Warner Bros or any of their contemporaries decide to make the most out of what theyre doing for an exhibition thats still vital and popular with fans at large, then not only will badges still be sold, but audiences will still be tuned into whatever the Comic Con brand has to offer.






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Spider-Man: Far From Home Will Make A Major Change To Mysterio's Origin

Spider-Man: Far From Home Will Make A Major Change To Mysterio's Origin

We have more questions about Spider-Man: Far From Home than we can count on two hands. How will Peter Parker return from the Snap? Where does he get that sweet Stealth Suit? And what is the deal with Mysterio? While we wait for an official trailer, the cast appeared at Brazil Comic-Con, where Tom Holland and Jake Gyllenhaal dropped some interesting tidbits about the latter's interpretation of the character. For starters, he and Spider-Man will be partners... not mortal enemies. Gyllenhaal said:

There are these threats to the world. Elementals. Elemental creatures. And Mysterio is someone who knows about them, and wants to make sure the world is safe from them. And Nick Fury asks him to come on and help, because he's the only one who really sort of understands them in a way. And then he teams up with friendly neighborhood Spider-Man, and unfortunately, he has to make him more than just friendly neighborhood Spider-Man.

The quotes come from an interview that Tom Holland, Jake Gyllenhaal and Jacob Batalon gave to Omelete following the Sony panel at Brazil Comic-Con. It was Batalon who went to far as to call Mysterio "a good guy in this."

That, naturally, is a drastic change from the comic, where Mysterio was one of the oldest, and most consistent, members of Spider-Man's Rogues Gallery. The master of illusion burst on the scene in June 1964 as a failed special-effect wizard in the film industry. He figured he could use the tricks he had picked up in show business to commit crimes -- and even frame Spider-Man.

It sounds like Spider-Man: Far From Home will stay away from that origin story for Mysterio, with the character being hired by Nick Fury to help Spider-Man battle something known as Elementals. So I suppose THEY are the villains of the sequel?

Click here to watch the full Omelete video from Brazil.

In a way, this makes sense. Spider-Man is part of a much larger whole now that he's playing in the MCU sandbox, and so new villains who are brought in need to have origins that fit with what is happening in this timeline. The Vulture (Michael Keaton) had a crafty connection to the Battle of New York from the first Avengers movie. And now Mysterio (Jake Gyllenhaal) will have a bond with Spider-Man, as both will he asked by Nick Fury to complete missions while the webslinger is in Europe.

This fresh approach is what lured Jake Gyllenhaal, as he went on to tell Omelete:

This character Mysterio, when they showed it to me, was so original. And the idea of who he is and why he's there is so original and so special, I was like 'Man, they did it again.' I didn't think [Sony and Marvel] could, and they do it every time.

If only we had a cool trailer to talk about.

Perhaps Marvel doesn't want anything about Spider-Man getting out until they have had a moment to explain him in Avengers: Endgame. We saw the hero on screen listed as missing in that trailer. The word out of Brazil is that the Spider-Man: Far From Home trailer just pretends as if Infinity War and Endgame never happened. Which is weird. It is what it is.

For now, Spider-Man: Far From Home will open in theaters on July 5, 2019. Hopefully a trailer for the sequel arrives eventually. We shall see.






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